Zumba, the biggest fitness brand in the world

I recently read about Alberto Perlman the CEO of Zumba, the biggest fitness brand in the world.

The story itself is very appealing, Alberto was a broke entrepreneur from the dot com era, and his mother tell him about Alberto Perez and his dancing skills, then the opportunity became one of the greatest execution story I’ve known.

Some reading to enjoy:

This is a great example of business execution. Great CEO.

This is a very well managed marketing strategy. Great CMO.

This is a great example of a great business plan. Great CEO.